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Google Marketing Tools

Measure, promote, and manage your online presence.

Start with the question you need to answer. Analytics explains activity on your website; Search Console helps investigate search visibility; Business Profile manages your local business presence. Advertising and publisher tools have separate account and access requirements.

Choose a tool for your task

Measure website performance

Google Analytics

Understand your website and app traffic.

Google Search Console

See how your website performs in Google Search.

Google Tag Manager

Manage tracking tags on your website.

Looker Studio

Build reports and share data dashboards.

Manage a business or store

Google Business Profile

Manage how your business appears on Search and Maps.

Google Merchant Center

Manage product information for Google shopping experiences.

Google Manufacturer Center

Manage manufacturer product information.

Local Services Ads

Manage ads for eligible local services.

Plan and manage advertising

Google Ads

Manage your advertising campaigns.

Google Keyword Planner

Research keywords within Google Ads.

Search Ads 360

Manage enterprise search advertising.

Display & Video 360

Plan and manage enterprise media buying.

Campaign Manager 360

Manage campaign trafficking and measurement.

Publish and monetize

Google AdSense

Manage advertising earnings from your website.

Google AdMob

Manage advertising monetization for your app.

Google Ad Manager

Manage publisher ad inventory and delivery.

YouTube Studio

Manage your YouTube channel and videos.

Research and diagnose

Google Trends

Explore interest in search topics over time.

Google Alerts

Follow new search results for topics you care about.

PageSpeed Insights

Check the performance of a web page.

Rich Results Test

Test structured data for Google Search features.

Google Postmaster Tools

Review Gmail delivery and sender reputation.

Explore other tools